GMB Update

GMB Updates

June 25, 20244 min read

REMINDER TO UPDATE YOUR

GOOGLE BUSINESS PROFILE

Have special holiday hours?

Some customers may Google your business and because the holiday may fall on a day that you are normally open, if you do not change it, it will show as OPEN, which can lead to a bad experience for your customers.

Why it is important to update your Google Business from time to time (not just for holiday hours)?

  1. Improved Search Visibility & SEO 🔎

    • Google is all the time making changes and updates. This can sometimes impact what you have out there and can results in missing or inacurate information.

    • Having an updated Google Business profile can lead to better search visibility, more engagements from potential customers, and can lead to Google showing favor to you over others businesses with less visibility

  2. Good User Experience 👍

    • Google wants their users to have a good experience. If they search for something and it is not accurate or out of date, that leads to a 'bad user experience'. When this happens with your business, it can negatively impact your search ranking. And if your information is out of date, Google knows that if they show your information, it could lead to a bad experience.

    • If someone Googles your business and it appears that you are open, they call or comes to your location and then find out you are closed, that is no bueno. This can also lead to someone blasting you with a negative review. 👎

  3. Leg Up On Your Competitors

    • For small businesses especially, many are not updating or checking their GMB regularly or updating for holiday hours. So just put it in your calendar to update around each holiday and that would be a good time to tweak as needed

  4. PIN and Address Location 📍

    • Look on Google. Is your location pin in the correct location? You might be surprised to find out that sometimes, it is not. If your address has changed, you will need to go in and update and or claim the new location.

  5. Recent Updates with GMB 💬

    • With GMB you also now have the ability to add social links (many are not aware of this important change. So get those social links added

  6. Customer Friendly Description helps people find you! 🔍

    • Updating your business description is a good idea from time to time to include specifics that you may have left out previously. This is so when someone searches, you have a good description there so that Google knows that you are what the person is search for.

    • Having a one-line statement is not going to get it done. Google now allows 750 characters. So make the most of your description. If you need help, let us know.

  7. To find out and easy way on how to change OTHER listings sites, see below.

Here is how to update your Google Business accounts for Holiday Hours:

  • Go to google.com -> Google your business (you must be logged into Google to make changes)

  • Click 'Edit Profile' under the GMB location

  • Choose 'Hours' ->Scroll to 'Business Hours' -> look for Holiday Hours ->Click to edit 'Holiday Hours' ->check closed or regular business hours

  • To add additional days that you are closed around the holiday, select 'Add a Data' below holiday hours

  • CLICK SAVE ->THEN CLICK CONFIRM (blue button) IF it asks

    NOW your customers will see that you are open or closed specifically when they Google you on those days.

  • Go ahead and update it for the rest of the year!

WHILE YOUR IN THERE:

  • Review & update any old information, regular business hours, social sites, etc.

If you are having trouble, need help let us know, we can help you for just one-time $97.

GMB Update

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