KEYS TO MORE FOUNDATION LEADS, CALLS & CUSTOMERS 🔑

Generating leads is the key to any service related business, especially Foundation.

With 3rd party leads you are often competing with your competitors to get in touch with the lead before they do.

(Shameless plug for the Reverb Pipeline to beat your competitors to the leads).

BUT, your ad and website messaging are key when generating leads.

Here are a few Keys to think about when it comes to your messaging:

1. What is the WHY? Why should someone contact you. You know why they should contact you but does your messaging reflect the WHY? 🤔

2. Add a sense of urgency to your messaging. ⏳

3. Clear and concise messaging. 💬

4. Plain speak, don't get overly wordy or use industry lingo that your potential customers may not understand.

5. Make it EASY for them to get in touch with you. Don't make a contact have to click 3 times before they are able to get to a form or phone number to contact you (likely they will leave before they do).

6. Images - think through your images and make sure that they reflect your messaging. 📸

7. Flow - what is the flow of your website/ ad. Does it reflect your goal to get them to contact you for an inspection?

8. Reduce Clutter- Many ads/website are cluttered with a lot of elements (i.e. text, images, flashing banners, videos, links, menus (all of these can be ok but be sure that it is not overwhelming for your potential customers

9. CTA - What is your Call-To-Action. Is it upfront, visible and the focus of your website and ad? If not, your contact may get lost as to what they are supposed to do and leave before contacting you. ✅

(Obviously there are more keys, such as specific messaging, creative, platforms, systems and the like... but we save those for our clients foundation leads campaigns we run. Hint: if you need foundation leads, contact us.)

👉Now, once you generate the lead, what happens?

This is by far even more important that just generating the lead.

Often leads are generated but if there is no conversion into appointments, what's the point of having the lead?

It is critical that there is immediate automations to ensure that the lead is nurtured. 💥

With the Reverb Pipeline, all leads get an immediate engagement and nurtures 'from you' and for you so that leads turn into appointments. 👍

This generates more engagements with you and your team, replies, calls, scheduled appointments and sales.

The Reverb systems helps you covert more leads into customers! 💲

If you need help with this, want more foundation leads, calls and engagements, get in touch with us.

https://reverbmediastrategies.com/